Monday, July 21, 2008

It is said that the basic thought process of any age in any society is visible in every aspect of it

Let's take a tiny example...

When I first moved to Noida nearly 4 years ago, it had just 1 major shopping mall to boast of. CentreStage Mall, Sector 18.And 1 decent hotel. Radisson. Even if others did exist, they clearly didn't bear an impression in the peoples' minds, for no one even mentioned their names while introducing Noida to a new comer.In the past 4 years, atleast 5 other major shopping malls have sprung up: from the reasonably priced no variety PVR Spice to the mammoth Great India Place (GIP), where 1 could practice for the marathon if he wanted to, while also enjoying at a display of nearly every international brand that has any presence in India.There are atleast 3 more currently under construction, 1 of which is expected to be the largest in Asia, just as the Shipra mall once boasted and these days the GIP boasts to be.
All shopping malls vary in their price ranges, brand presence & obviously size, but bottomline : they are all malls and give the consumers similar closed, air-conditioned hang out options with the food courts and parking lots invariably making the most money; while most of the shops [with the exception of Big Bazaar and the likes] are used merely for window shopping, most of the time by most of the people

However, the number of significant hotels in Noida is still 1. Radisson.

We all know that Gurgaon & Noida have been the hub of all software activity after Bangalore, Pune & Hyderabad. Over the past few years, more and more companies have opened their campuses in Noida, while all kinds of big and small software entrepreneurial firms have sprung up in every nook and cranny of Noida. This is a well-known fact. And equally well known is the fact that a majority of these firms have some level foreign collaboration, be it their clientèle or investors ( or more commonly both ), and hence at least some frequency of foreign delegates as well as employees from other parts of the country and/or world visiting. So where do they stay, in case the dear old Radisson has no availability and if the s/w firm in question is not big enough to afford its own guest houses? Nowhere closer than South Delhi or worse, CP and get harangued in the Delhi traffic commuting daily to & from Noida, causing a lot of easily-avoidable loss of time & money to all parties concerned.

There is a clear demand and no supply. One would think that some one would think of investing in more quality places to stay than yet more food courts & parking lots, which are clearly fast approaching their saturation levels and are anyhow in much more supply than profit-making demand. Even if Noida is being dreamed of as the next global shopping destination, the tourists would need more hotels to stay in right?

I am neither a businesswoman nor a market researcher.... I am a common citizen, with some common sense and curiosity. But I don't understand what seems so evident to me is so obviously missing from the incredibly sharp business minds and incredibly detailed market research & analysis. Or is it just that we Indians, as a people, are so afraid to take risks and innovate that we find endless comfort in following the lead of one successful formula, be it educating our children in computer engineering or medicine followed by MBAs, creating & watching saas-bahu soap operas, repeating the same 5-6 all time hit movie story lines for nearly 60 years or opening shopping malls like growing mushrooms?? So much for the country which introduced zero, the decimal, yoga, neem, satyagrah and even kamasutra to the world!!! From when and how did we turn from a daring fearless creative innovative entrepreneurial people to being so cliched and unoriginal followers? Have we really lost our inherent qualities or are we just too lazy to think, let alone create?

1 comment:

  1. Nice observation...I remember all our client always stayed in delhi and were brought to office through Expressway to avoid traffic...infact whatever small decent guesthouses also exist are also really costly like 2000 per day.

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